Design Philosophy

Simple, minimal. Only natural materials: Wood and natural fibers.

Example of the look and feel: Simple setup with one table as centerpiece and information on the wall

Counter

Keep it as simple as possible. Simple MDF would be suitable. A natural wood counter, fully closed and encased. Can ideally be opened from the back for storage. It's the main table to explore and touch our product and have conversations. 120x80x95cm. If we have a corner stand, 2 of them makes sense. Ideally to be assembled on site and transportable easily.

Display structure mounts on top to suspend things. Ideally branches.

Wall

Printed wooden, foam or honeycomb boards: Emotional Product Exploration through editorial lifestyle photos of what our product does. Only showing photos the products in action and lighting up spaces and people. Imagine 4-6 A3+ size printed foam board (or honeycomb boards) next to each other. This solves the problem of communicating and showcasing "light", which is not possible in a bright trade-show atmosphere through the physical products.

Tapestry/banner must be natural fibers and matte (cotton, linen). No polyester. There are lots of cheap advertising banners around that look horrible.

Vertical fabric displays

Vinyl Letters

Different brand messages prepared as vinyls to fill space on site. Examples:

"Welcome to the Solar System"
"Social Impact by Design. Proudly Made in Africa"

Wall-mounted branding

Printed Materials

Brand Catalogue + A4 Inlay (Just a 2 pager) announcing the light shades.

Television

If we put a television it must look like a frame in wood and be on the wall.

Rough Concept Visualization

The concept visual is incomplete! Things and sizes to be adjusted to trade show size and layout.